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P&G Takes on Breast Cancer

Giuliana Rancic will help motivate women on September 20th's "Day of Action."

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By: Jamie Matusow

Editor-in-Chief

Campaign spokesperson and breast cancer survivor Giuliana Rancic, along with P&G employee survivors, will lead P&G’s “Do It For the Girls! Day of Action” on September 20th via a Twitter party, #GiveHope.

The goal is to motivate women to conduct a breast self-exam, and take the first steps toward implementing an early detection plan.

“The early detection message is vitally important to me, and one that I need all women to hear and act upon, especially since it saved my life,” said Rancic. “There are no second chances with breast cancer – and one of every eight of us are going to get it. The most critical recourse to surviving the disease is to catch it before it spreads, and the only way to catch it early is to be proactive about managing our breast health.”

“Day of Action” participants can create a symbol of their commitment to the early detection of breast cancer with a custom photo app that can be downloaded at P&G’s Facebook page. P&G will donate $1 to the National Breast Cancer Foundation for every profile picture created, up to $25,000.

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